Health plans

Friday Health Plans partners with W3LL to enrich the buying experience for brokers and consumers

Friday saw robust membership growth of over 400% in 2021 and currently serves over 80,000 members in Colorado, New Mexico, Nevada, and Texas. Expansion plans for 2022 include markets in Georgia, North Carolina, Oklahoma and other counties of Colorado and Texas.

“With our rapid growth rate and the increasing number of people eligible for federal health insurance grants, we need an online shopping platform that makes shopping easy and could grow with us,” said Mike Gordon, chief innovation officer for Friday Health Plans. “W3LL’s technology, brokerage platform and connection to the health insurance market make it an excellent partner. “

How W3LL supports their pursuit of their Friday goals
W3LL works with health plans of all sizes to ensure members have a seamless shopping experience that keeps them coming back while supporting the broker functionality. An easy-to-navigate user interface with decision support tools ensures members are matched with health plans that meet their needs.

W3LL is one of the few CMS-approved EDA Phase Three entities in the country. EDA recipients can enroll directly in the plans online effortlessly by eliminating the redirect to the federally facilitated Marketplace website. Members stay on the Friday brand site, preventing potential member dropouts.

“W3LL’s technology is designed with the customer in mind, and with this technology, we have significantly reduced friction in the shopping experience, which has resulted in an increase in the sales rate and renewal rate for our partners. “, said Sarah pew, Managing Director and Senior Vice President of W3LL. “Friday Health Plans have found a unique approach that works for the ACA market, and partnering with W3LL will facilitate their aggressive growth goals.”

About Friday Health Plans
Friday Health Plans are specially designed for people and small businesses who buy their own health insurance. The company focuses on overall simplicity to deliver affordable health plans with benefits that help members stay healthy and cover them if they get sick or injured. Operational efficiency, top-notch customer service and smart technology are at the heart of Friday’s consumer-centric approach. The company is headquartered at Denver, with its main activities and its customer service center in Alamosa, Colorado.

About W3LL
Welltheos LLC (DBA W3LL), a new York licensed resident insurance agency (license # LB-1492631), serves as agent / producer for medical plans. W3LL is also licensed as a non-resident insurance agency, or otherwise licensed to do business as an insurance agency, in all 50 states and the District of Colombia.

Backed by years of technology experience and named as one of the entities approved to use Enhanced Direct Enrollment by the Centers for Medicare & Medicaid Services (CMS), W3LL is trusted by consumers, businesses and associations to design , build and operate a federally subsidized public. and private health insurance exchanges, such as, which serve more than 40 million consumers.

To learn more about W3LL and what it can do for you, send an email [email protected] for more information or visit



Friday health plans

Antoine Bozza

Tracy Faigin

[email protected]

[email protected]


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