Health plans

Friday Health Plans Raises $120M in New Funding to Support Enrollment Growth

“More and more people are finding value in our simple and convenient health plans designed for people who are uninsured by their employer,” said Friday Health Plans CEO, Sal Nice. “We are designed specifically to provide them with excellent health benefits and superior service – all at an affordable price. And we are able to do this because we are uniquely focused on serving this segment of consumers by full growth.”

Friday currently serves over 330,000 members in seven states with an estimated $1.95 billion in gross premium income for 2022. Most Friday health plans include unlimited $0 primary care visits, $0 mental health counselling, free generic drugs and free telehealth visits. Consumers can purchase the plans on national or state health exchanges, through brokers or directly from Friday’s website.

“Having worked with Friday’s management team for several years, we have seen their expertise in providing affordable health protection to a growing number of people. We are excited to support the company’s future growth prospects. thanks to this round table,” said Tom Sprutelmanaging partner at Leadenhall.

Friday Health Plans was launched in 2015 by Sal Nice and David Pinker, two veterans of the health technology industry. After the Affordable Care Act passed, the couple wanted to create a simpler, more user-friendly health insurance company that was better suited to consumers not receiving health insurance from their employer.

With its headquarters at Denver, Colorado, Friday has grown exponentially in the Affordable Care Act space through acquisitions and organic growth. The company has grown its employee base to more than 600 people across the country, with operations centers in Alamosa and Pueblo, Colorado.

About Friday Health Plans: Friday Health Plans is specially designed for people who buy their own health insurance. The company focuses on overall simplicity to deliver affordable health plans with benefits that help members stay healthy and cover them if they get sick or injured. Operational efficiency, top-notch customer service and smart technology are at the heart of Friday’s consumer-centric approach. All insurance plans and services are offered and administered by licensed affiliates of Friday Health Plans, Inc. For more information and to find a health plan, visit

About Leadenhall Capital Partners:
Leadenhall Capital Partners is a UK-based institutional investment manager focused on making investments in insurance-related opportunities, with approx. $6 billion of assets under management. Established in November 2008, Leadenhall Capital Partners has made more than 150 life and health risk investments and has supported companies at different stages of their growth cycle. Leadenhall has the expertise to identify promising investment opportunities while supporting companies that can provide access to attractive life and health risks for its investment portfolios. Investments are made across the capital structure. For more information on Leadenhall, please visit

SOURCE Friday Health Plans