Health plans

Friday Health Plans Triples Membership During 2022 Open Enrollment Period | News

Denver, Feb 23. 2022 (GLOBE NEWSWIRE) — Registration for Friday Health Plans, a company created to simplify health insurance for the individual and family market, increased its membership by more than 300% by expanding its 2022 offerings to 185 counties in seven states. The Denver-based carrier has enrolled more than 300,000 members in its Affordable Care Act (ACA)-compliant health plans.

“With record numbers of enrollments in individual and family health insurance, more and more people are finding value in Friday’s plans that are built around their wants and needs,” said Sal Gentile, CEO of Friday Health Plans. “People want the lower prices and meaningful benefits we offer, like free doctor visits – in person and virtually – free generic drugs and free mental health counseling. We look forward to expanding into other states and counties very soon.

Texas saw the strongest growth of existing markets on Friday, capturing more than 20% of market listings in areas such as Houston, Dallas/Fort Worth and the Rio Grande Valley. Friday also rose to capture 17% of the ACA market in Nevada and 9% in Colorado. The company also expanded to counties in Georgia, North Carolina, and Oklahoma, and added other counties in Colorado and Texas.

During the last open enrollment period, a record 14 million people purchased health insurance through the ACA. The growth was fueled by policies that increased premium subsidies, with many people eligible for lower-cost or free health plans. The COVID-19 pandemic has also pushed people into different careers that don’t offer employee-sponsored health plans.

Many Friday Health Plans offers include unlimited $0 primary care visits, $0 mental health counseling, and free or low-cost generic drugs. The company takes the complexity out of choosing and using health insurance because of its unique focus on serving people who purchase their own health plans.

For pricing, benefit details, and general information on Friday Health Plans, visit

About Friday Health Plans

Friday Health Plans is specifically designed for individuals and small businesses who purchase their own health insurance. The company focuses on overall simplicity to deliver affordable health plans with benefits that help members stay healthy and cover them if they get sick or injured. Operational efficiency, top-notch customer service and smart technology are at the heart of Friday’s consumer-centric approach. Denver-based Insurance Plans and Services are state subsidiaries of Friday Health Plans Management Company, Inc. For more information and to find a health plan, visit

Tracy Faigin Friday Health Plans 3038884803

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